Netflix Is Having a Ball With 3 Body Problem’s “You Are Bugs” Moment

This article contains spoilers for 3 Body Problem through episode 5.
Generally speaking, we don’t cover advertising campaigns here at Den of Geek. Streamers and studios have plenty of resources when it comes to audience development and they don’t need our help. Sometimes, however, a marketing push is so charming and whimsical that it demands at least some attention. Such is the case with Netflix‘s latest efforts to promote its sci-fi series 3 Body Problem.
If you’ve dropped by any of Netflix’s social media accounts of late, you may have noticed that something appears a little … off. Over on Twitter (supposedly now called X but not really), the streamer’s bio, cover photo, and pinned tweet all read “You Are Bugs” over and over again:
Netflix’s Facebook, Instagram, TikTok, and YouTube accounts all have “You Are Bugs” displayed to some extent as well. And that...
Generally speaking, we don’t cover advertising campaigns here at Den of Geek. Streamers and studios have plenty of resources when it comes to audience development and they don’t need our help. Sometimes, however, a marketing push is so charming and whimsical that it demands at least some attention. Such is the case with Netflix‘s latest efforts to promote its sci-fi series 3 Body Problem.
If you’ve dropped by any of Netflix’s social media accounts of late, you may have noticed that something appears a little … off. Over on Twitter (supposedly now called X but not really), the streamer’s bio, cover photo, and pinned tweet all read “You Are Bugs” over and over again:
Netflix’s Facebook, Instagram, TikTok, and YouTube accounts all have “You Are Bugs” displayed to some extent as well. And that...
- 3/25/2024
- by Alec Bojalad
- Den of Geek
Similar News
Watch the Skies Review — AI-Enhanced Sci-Fi Flick Uses Technology Well
- 5/9/2025
- by Cole Groth
- FandomWire

‘The Studio’ Gets Season 2, but I Feel It’s Making a Terrible Mistake With Every Passing Episode
- 5/9/2025
- by Roma Dean
- FandomWire

Netflix’s ‘Nonnas’: A Heartwarming Recipe, Cooked with Heart and a Pinch of Cliché
- 5/9/2025
- by Veronica Loop
- Martin Cid Magazine - Movies

When Mahesh Bhatt Opened Up About His Extramarital Affair With Parveen Babi: “Was Married But My Physical Self Was Drawn To Another Woman..”
- 5/9/2025
- by Shreshtha Chaudhury
- KoiMoi

Kangana Ranaut Is Ready To Storm Hollywood As She Joins The Cast Of Blessed Be The Evil – Deets Inside
- 5/9/2025
- by Pranshu Awasthi
- KoiMoi

Sandalwood (Kannada) Box Office Collection & Verdicts 2025
- 5/9/2025
- by Koimoi.com Team
- KoiMoi

Bravo 2025 Release Schedule: Which Reality Shows Have Been Renewed & Will Be Returning With New Seasons?
- 5/9/2025
- by Meenal Chathli
- KoiMoi
Film Junior | The print film magazine for youngsters – order it here
- 5/9/2025
- by Simon Brew
- Film Stories

Baeksang Arts Awards 2025: Did Kim Tae-Ri Deserve Best Actress Win Over Iu In When Life Gives You Tangerines? Here’s What Netizens Think
- 5/9/2025
- by Ankita Mukherjee
- KoiMoi

IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.