Loaded acquires Gg Talent Group (Exclusive)
Gaming-focused talent management firm Loaded has acquired Gg Talent Group, which reps more than 90 gaming creators including Elajjaz, MissMikkaa, Distortion2, AnnieFuchsia, Zy0x, and Forsen.
Gg was founded in 2020 by former S&P Global analyst Eric Harper and influencer marketing strategist Angela Harper. Per data from Streams Charts, its roster generated 167.2 million hours of watch time in 2023, making it the #2 most-watched team of creators on Twitch. It’s second only to Loaded, whose roster of around 35 creators generated 277.6 million in 2023.
Loaded says that in the wake of the acquisition, both companies “will retain their brand presence, and combine their experience, reputation and talent offerings for anyone looking to enter or extend their footprint in the gaming industry.”
Both Harpers will join the Loaded team, and will “oversee Gg Talent Group’s portfolio, while also implementing best practices and driving commercialization opportunities with the rest of the Loaded portfolio,” Loaded says.
Gg was founded in 2020 by former S&P Global analyst Eric Harper and influencer marketing strategist Angela Harper. Per data from Streams Charts, its roster generated 167.2 million hours of watch time in 2023, making it the #2 most-watched team of creators on Twitch. It’s second only to Loaded, whose roster of around 35 creators generated 277.6 million in 2023.
Loaded says that in the wake of the acquisition, both companies “will retain their brand presence, and combine their experience, reputation and talent offerings for anyone looking to enter or extend their footprint in the gaming industry.”
Both Harpers will join the Loaded team, and will “oversee Gg Talent Group’s portfolio, while also implementing best practices and driving commercialization opportunities with the rest of the Loaded portfolio,” Loaded says.
- 3/12/2024
- by James Hale
- Tubefilter.com
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