Anheuser-Busch InBev, the Belgian multinational drink and brewing company, suffered a potential loss of $1.4 billion in revenue due to the social media-driven boycott against Bud Light in 2023.

Even though Anheuser-Busch InBev had reported record revenues for 2023, they claimed that its growth potential was hindered by its U.S. business.

Sales in that area were negatively affected by a boycott of Bud Light following a sponsored Instagram post with Dylan Mulvaney, a transgender influencer.

A large share of Bud Light’s consumer base stopped buying their beer in early April 2023, when Mulvaney shared the sponsored post of a custom Bud Light can Anheuser-Busch sent her to celebrate “365 Days of Girlhood,” which she opened in honor of March Madness.

Speaking about the hateful comments she received, Mulvaney said, “I was nervous that you were going to start believing those things that they were saying about me since it is so loud. But...