Hulu has unveiled the first official trailer and release date for “Freaknik: The Wildest Party Never Told,” its original documentary on Atlanta’s legendary annual Hbcu Spring Break phenomenon of the ‘80’s and ‘90’s. Set to make its world premiere at SXSW’s film festival before arriving on Hulu March 21, the doc features interviews with politicians, event founders, former partygoers and prominent hip-hop artists, including Lil Jon, Killer Mike, 21 Savage, Jermaine Dupri and Luther “Uncle Luke” Campbell — the latter three who are among the film’s producers.

“At its heart, Freaknik is a music documentary,” the film’s director and executive producer, P. Frank Williams, tells Variety. “Luke is the soundtrack of Freaknik, [Dupri’s] So So Def label is directly correlated to Freaknik, and 21 Savage is the new school —they’re fascinated with the wild stuff we did, the clothes and the music of that era.”

Showrunner and executive producer Geraldine L. Porras says,...