Ahead of the monumental second season of the Wpl, the Up Warriorz, who are owned by Capri Sports, have announced a big partnership with Kay Beauty, India’s first (and also the largest) celebrity beauty brand founded by Katrina Kaif in partnership with Nykaa.

Kay Beauty will feature on the front of the Up Warriorz team jersey. Both teams in the collaboration place high importance on women empowerment and health and fitness, all of which culminates towards instilling confidence in women across the country.

While the Up Warriorz, who are well on the way to becoming the game-changers, in terms of opening doors for women from all walks of life, to play an important and impactful part in the sporting ecosystem in India, Kay’s vision for the brand was to start a make-up line that would be for all age groups, genders and skin tones. High on the collaboration’s agenda,...