The ‘Saltburn’ Effect: Prime Video Subs Swoon For Emerald Fennell’s Gothic Romance As Pic Cracks Top 10 Global Film Debuts, Racks Up 4B TikTok Views & Jacob Elordi Bath Water Candles Become A Thing
Amazon Prime MGM’s Emerald Fennell gothic romance Saltburn has become a new obsession for Prime Video subscribers, for following its Dec. 22 drop, the movie has easily become one of the streamer’s top 10 worldwide film debuts.
Similar to how the Barry Keoghan-Rosamund Pike-Jacob Elordi-Richard E. Grant and Carey Mulligan ensemble saw an unprecedented hold at the weekend box office post-Thanksgiving, Salburn‘s run on the service reps the highest week-over-week growth for any Prime Video film last year.
Additionally, since its first weekend, Saltburn’s total viewership has grown nearly 4x, fueled by a strong viral marketing campaign and word-of-mouth.
That heat for Saltburn can be witnessed online, one example being SNL’s Chloe Fineman showing off her family’s real-time shock and awe to the movie while watching Keoghan’s Oliver bathtub slurp and graveyard love (viewed by 5.2M) or the Jacob...
Similar to how the Barry Keoghan-Rosamund Pike-Jacob Elordi-Richard E. Grant and Carey Mulligan ensemble saw an unprecedented hold at the weekend box office post-Thanksgiving, Salburn‘s run on the service reps the highest week-over-week growth for any Prime Video film last year.
Additionally, since its first weekend, Saltburn’s total viewership has grown nearly 4x, fueled by a strong viral marketing campaign and word-of-mouth.
That heat for Saltburn can be witnessed online, one example being SNL’s Chloe Fineman showing off her family’s real-time shock and awe to the movie while watching Keoghan’s Oliver bathtub slurp and graveyard love (viewed by 5.2M) or the Jacob...
- 1/9/2024
- by Anthony D'Alessandro
- Deadline Film + TV
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