Exclusive: Following the end of his long-running daytime syndicated talk show, Dr. Phil McGraw is launching Merit Street Media, a new news and entertainment cable TV network. It will be anchored by Dr. Phil Primetime, which will premiere Feb. 26, 2024 and will air nightly at 8 Pm Et.

No details have been revealed yet about the new network’s distribution. It is expected to have nationwide carriage, which would be no small feat in the current challenging business environment of declining linear ratings and cord-cutting.

Merit Street will be based in the heart of the Dallas-Fort Worth area, where a new state-of-the-art broadcast center, spanning over 5 acres, is completing construction. Dozens of longtime Dr. Phil staffers have relocated their families to Texas to continue working alongside McGraw.

In the coming months, Merit Street will announce its full primetime lineup; the network is expected to initially offer multiple hours of original daily programming,...