When designer Todd Snyder was thinking about the campaign for his winter collection — called American Classics — he mused to himself, “What would someone like Miles Davis or Philip Johnson wear if they were arriving in New York today?”

The campaign, which features statement pieces such as an alpaca Balmacaan topcoat ($1,998) and a charcoal flannel Sutton Suit featuring Gurkha-style trousers ($298-$996), is inspired by “the mid-century creatives responsible for Abstract Expressionism, the Method, Bebop and Modernism,” adds Snyder.

“Naturally, I thought of my friend Matt Bomer, who has a very sophisticated style that’s rooted in the classics,” continues the designer. “You can picture him as a mid-century modern architect.”

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Todd Snyder Ribbed Donegal V-Neck Sweater

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Styled by GQ creative director at large Jim Moore and photographed by Kenny Thomas, the ads were shot at The Glass House, the famed modernist Connecticut residence built by Johnson in the late 1940s.