Wasserman Acquires Brillstein Entertainment Partners
Wasserman has finalized plans to acquire Brillstein Entertainment Partners. The entertainment management and production company run by Cynthia Pett and Jon Liebman will now be under the umbrella of Wasserman’s sports marketing and talent management.
The current Wasserman clients, including but not limited to athletes and musicians, will now be able to potentially more closely participate in films, shows or related content created by Brillstein and using the IP already existing within Brillstein. The pitch to current and future clients is an exchange of services and ideas across marketing, representation, content creation and talent management arms all under one proverbial roof.
“Cynthia [Pett] and I will continue to be co-ceos and will continue to run our production company/talent management company,” co-ceo Jon Leibman told TheWrap. “We will retain our identity.”
Concurrently, Wasserman Chairman and CEO Casey Wasserman told TheWrap, “Every company we acquire we operate as a single...
The current Wasserman clients, including but not limited to athletes and musicians, will now be able to potentially more closely participate in films, shows or related content created by Brillstein and using the IP already existing within Brillstein. The pitch to current and future clients is an exchange of services and ideas across marketing, representation, content creation and talent management arms all under one proverbial roof.
“Cynthia [Pett] and I will continue to be co-ceos and will continue to run our production company/talent management company,” co-ceo Jon Leibman told TheWrap. “We will retain our identity.”
Concurrently, Wasserman Chairman and CEO Casey Wasserman told TheWrap, “Every company we acquire we operate as a single...
- 9/18/2023
- by Scott Mendelson
- The Wrap
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