Jed Baker has found his next act, owning and licensing podcasts rather than simply selling them.

The former UTA agent, who had a hand in TV series deals for podcasts like Dr. Death (Peacock) and Shrink Next Door (AppleTV+) during his agency tenure, has launched Starglow Media, an audio network focused explicitly on kids and family content. The latter is expected to include educational programming as well as bedtime stories, adventure, science and kid-friendly news, all with the goal of providing co-listening opportunities for families.

According to Baker, who was featured on Forbes’ “30 Under 30 List” in 2021, kids and family is the fastest-growing genre in audio thanks in part to parental concerns over screen time. He sees audio — both podcasts and audiobooks — as the ideal alternative, and says he intends to launch the “next big franchises, brands and characters” in the audio-first kids’ space. Baker will serve as the company’s founder and CEO,...