PodcastDb & Sonnant partner to create Podcast Advertiser Directory
Sonnant, the AI powered audio data and monetisation platform, and Podcast Db, a 2.6 million strong searchable podcast database have joined forces. Now that these data driven giants are partnering, advertisers and brands will be able to find contextually suitable and safe advertising wherever podcast content exists.
Tony Simmons, CEO of Sonnant, says “We have spoken with advertisers and brands all over the world. They want to spend money in audio, and podcasting in particular as a complementary, essential marketing channel. But big shows are sold out, or too expensive, smaller shows (or the long tail) are too abundant and hard to strike deals with each show. So, that money isn’t realized in the audio industry. Collectively, we will provide advertisers, of all shapes and sizes, a seat at the table”
“This dynamic fusion of Sonnant and PodcastDb heralds a new era for the podcasting industry, where innovation and collaboration...
Tony Simmons, CEO of Sonnant, says “We have spoken with advertisers and brands all over the world. They want to spend money in audio, and podcasting in particular as a complementary, essential marketing channel. But big shows are sold out, or too expensive, smaller shows (or the long tail) are too abundant and hard to strike deals with each show. So, that money isn’t realized in the audio industry. Collectively, we will provide advertisers, of all shapes and sizes, a seat at the table”
“This dynamic fusion of Sonnant and PodcastDb heralds a new era for the podcasting industry, where innovation and collaboration...
- 8/17/2023
- Podnews.net
Similar News
Sonnant and Barometer dispel unfounded fears about brand safety hampering advertising spend
- 4/11/2024
- Podnews.net
Sonnant celebrates the opening of a Dallas presence with a huge extension of contract with Salem Media
- 1/18/2024
- Podnews.net
Hot Honeys and Hunks of Horror 2011 Calendar
- 11/10/2010
- by Cara Madison
- Horror News
Juan Sebastián Quebrada’s ‘The Other Son’: A Nuanced Take on Grief in Colombia’s Middle Classes, Signalling a Evolution in Colombian Filmmaking
- 12/6/2023
- by Emiliano Granada
- Variety Film + TV
‘Mother, Couch!’ Starring Taylor Russell & Ewan McGregor Among Titles Set For San Sebastian’s New Directors Competition
- 7/27/2023
- by Zac Ntim
- Deadline Film + TV
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.