Streaming grabs record 38.7% of total TV usage in US
San Francisco, Aug 16 (Ians) Modern Ott platforms have won the war against traditional TV as streaming grabbed a record 38.7 per cent of total TV usage in July, with acquired titles outpacing new originals in the US, a new report has revealed.
In aggregate, the heavy viewing levels pushed streaming’s share of TV to 38.7 per cent, a new record, with Amazon Prime Video, Netflix and YouTube all hitting all-time highs, according to data from Nielsen.
Overall, total broadcast viewing was down 3.6 per cent to finish the month at 20 per cent of TV, representing a new low. On a year-over-year basis, broadcast usage was down 5.4 per cent.
Cable viewing slipped as well, losing a full share point to capture 29.6 per cent of TV in July.
The linear TV now accounts for less than 50 per cent of all TV usage.
“While overall TV usage was up just slightly from June (0.2 per cent...
In aggregate, the heavy viewing levels pushed streaming’s share of TV to 38.7 per cent, a new record, with Amazon Prime Video, Netflix and YouTube all hitting all-time highs, according to data from Nielsen.
Overall, total broadcast viewing was down 3.6 per cent to finish the month at 20 per cent of TV, representing a new low. On a year-over-year basis, broadcast usage was down 5.4 per cent.
Cable viewing slipped as well, losing a full share point to capture 29.6 per cent of TV in July.
The linear TV now accounts for less than 50 per cent of all TV usage.
“While overall TV usage was up just slightly from June (0.2 per cent...
- 8/16/2023
- by Agency News Desk
- GlamSham
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