Mickey Mouse Was Walt Disney's Second Attempt At An Icon: This Character Was First

The original mascot for the Walt Disney Company was Oswald the Lucky Rabbit, not Mickey Mouse. Founded by Walt Disney and his brothers in October 1923, the Walt Disney Company embarked on a journey that would forever shape the entertainment industry. Unfortunately, by 1927, the fledgling studio faced considerable financial challenges. Their groundbreaking and highly profitable animated masterpiece, Snow White, was still a decade away from captivating audiences. The studio found itself in dire straits, desperately seeking a reliable source of income to sustain its operations and fuel its growth.
Enter Oswald the Lucky Rabbit, a creation of Walt Disney himself, alongside his talented animator, Ub Iwerks. While Mickey Mouse went on to achieve global fame and became the enduring symbol of Disney, Oswald the Lucky Rabbit's significance cannot be overstated. Oswald's contribution to Disney's early years as a source of income and inspiration underscores the resilience, creativity, and determination that define Disney's enduring legacy.
Enter Oswald the Lucky Rabbit, a creation of Walt Disney himself, alongside his talented animator, Ub Iwerks. While Mickey Mouse went on to achieve global fame and became the enduring symbol of Disney, Oswald the Lucky Rabbit's significance cannot be overstated. Oswald's contribution to Disney's early years as a source of income and inspiration underscores the resilience, creativity, and determination that define Disney's enduring legacy.
- 6.7.2023
- von Patricia Heyssel
- ScreenRant
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