WME Buys Boutique Music Agency to Build Touring Revenue
WME, which has seen live touring become a key part of its representation business as part of a publicly-traded company, is now acquiring a boutique music agency.
The Endeavor-owned talent giant bought the Nashville-based agency Red 11 Music, which has a focus on concert booking and touring Americana acts, the company said Friday. Red 11’s founder and CEO, Jon Folk, will join WME as a partner and bring along clients like Shooter Jennings, Muscadine Bloodline, Turnpike Troubadours, Jason Boland & The Stragglers and Giovannie & The Hired Guns.
All employees from Red 11 — agent Geoff Turner, coordinators Josh Green, Dan Kuklinski and Jeremy Upton and agent assistant Lindsey Wines — are said to be joining WME’s Nashville office. With the Red 11 deal, the Endeavor company will have 65 agents based in Nashville along with 25 partners.
The deal marks the latest acquisition for WME, which has had a presence in Music City since 1973 during its William Morris Agency days.
The Endeavor-owned talent giant bought the Nashville-based agency Red 11 Music, which has a focus on concert booking and touring Americana acts, the company said Friday. Red 11’s founder and CEO, Jon Folk, will join WME as a partner and bring along clients like Shooter Jennings, Muscadine Bloodline, Turnpike Troubadours, Jason Boland & The Stragglers and Giovannie & The Hired Guns.
All employees from Red 11 — agent Geoff Turner, coordinators Josh Green, Dan Kuklinski and Jeremy Upton and agent assistant Lindsey Wines — are said to be joining WME’s Nashville office. With the Red 11 deal, the Endeavor company will have 65 agents based in Nashville along with 25 partners.
The deal marks the latest acquisition for WME, which has had a presence in Music City since 1973 during its William Morris Agency days.
- 2023-04-14
- par Erik Hayden
- The Hollywood Reporter - Movie News
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