For basketball influencers, NBA All-Star Weekend is the place to be
During the third weekend of February, prominent creators are flocking to Utah. Tristan Jass is promoting a Jbl product launch in Park City, Bree Green is teaming with American Express for a block party, and Kenny Beecham (pictured above) is meeting up with some of his creative colleagues.
The Beehive State has produced its fair share of influencers, but that’s not what’s bringing the aforementioned creators to the Salt Lake area. They’re all headed to NBA All-Star Weekend, the basketball association’s annual showcase of top-tier talent. This year, the festivities will take place at Vivint Arena, the home of the Utah Jazz.
The NBA’s connection to creator content is no coincidence.
The second-most popular sports league in the U.S. (after the NFL) has long seen platforms like YouTube, Twitter, and Facebook as effective marketing tools. While other leagues police in-game footage, the NBA shares...
The Beehive State has produced its fair share of influencers, but that’s not what’s bringing the aforementioned creators to the Salt Lake area. They’re all headed to NBA All-Star Weekend, the basketball association’s annual showcase of top-tier talent. This year, the festivities will take place at Vivint Arena, the home of the Utah Jazz.
The NBA’s connection to creator content is no coincidence.
The second-most popular sports league in the U.S. (after the NFL) has long seen platforms like YouTube, Twitter, and Facebook as effective marketing tools. While other leagues police in-game footage, the NBA shares...
- 2/15/2023
- by Sam Gutelle
- Tubefilter.com
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