Rihanna’s Super Bowl Halftime Show Reportedly Earns 5 Million In Media Impact Value For Fenty Beauty
The Super Bowl was big business for Rihanna.
On Sunday night, the “Umbrella” singer performed at this year’s Halftime Show, and according to fashion analytics company Launchmetrics, she earned big on exposure value.
Read More: Why Rihanna Saved Her Pregnancy Announcement For Super Bowl Halftime Show: Source
As reported by Wwd, the analysis found that Rihanna earned 5.6 million in Media Impact Value for her brand Fenty Beauty in the first 12 hours after the performance.
Miv is a proprietary metric that determines the monetary value of marketing strategies across all forms of media as a return on investment.
Overall, Launchmetrics found that 88.3 million in Miv was generated by the performance, 27 of the entire Super Bowl’s total in the first 12 hours.
Searches for Fenty Beauty reportedly rose by a whopping 883 after Rihanna promoted the brand during her performance.
Read More: Rihanna’s Super Bowl Halftime Sign Language Interpreter Justina Miles...
On Sunday night, the “Umbrella” singer performed at this year’s Halftime Show, and according to fashion analytics company Launchmetrics, she earned big on exposure value.
Read More: Why Rihanna Saved Her Pregnancy Announcement For Super Bowl Halftime Show: Source
As reported by Wwd, the analysis found that Rihanna earned 5.6 million in Media Impact Value for her brand Fenty Beauty in the first 12 hours after the performance.
Miv is a proprietary metric that determines the monetary value of marketing strategies across all forms of media as a return on investment.
Overall, Launchmetrics found that 88.3 million in Miv was generated by the performance, 27 of the entire Super Bowl’s total in the first 12 hours.
Searches for Fenty Beauty reportedly rose by a whopping 883 after Rihanna promoted the brand during her performance.
Read More: Rihanna’s Super Bowl Halftime Sign Language Interpreter Justina Miles...
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