Alicia Silverstone Is Back as Cher in ‘Clueless’-Inspired Super Bowl Ad — Watch

Alicia Silverstone reprises her most iconic role for a special Super Bowl appearance.
The “Clueless” star is back as Cher for Rakuten’s high school-inspired ad, complete with a mock debate over the merits of online shopping.
“I used to be pretty clueless about shopping,” Silverstone as Cher says in the commercial alongside arch-nemesis Amber (Elissa Donovan). But Cher doesn’t even wait for Amber’s “re-brutal” rebuttal as a montage of Cher’s revolving closet and crashed Jeep Wrangler show just how easy it is to shop thanks to Rakuten.
“Project Runway” winner and current host Christian Siriano even reimagined the iconic yellow plaid suit for the updated take on “Clueless.”
“Um, hello, dream project. I recently got to reimagine The outfit from ‘Clueless’ for my good friend @aliciasilverstone for the upcoming Big Game @rakuten commercial,” Siriano wrote on Instagram. “(My fav place to score cash back by the by.
The “Clueless” star is back as Cher for Rakuten’s high school-inspired ad, complete with a mock debate over the merits of online shopping.
“I used to be pretty clueless about shopping,” Silverstone as Cher says in the commercial alongside arch-nemesis Amber (Elissa Donovan). But Cher doesn’t even wait for Amber’s “re-brutal” rebuttal as a montage of Cher’s revolving closet and crashed Jeep Wrangler show just how easy it is to shop thanks to Rakuten.
“Project Runway” winner and current host Christian Siriano even reimagined the iconic yellow plaid suit for the updated take on “Clueless.”
“Um, hello, dream project. I recently got to reimagine The outfit from ‘Clueless’ for my good friend @aliciasilverstone for the upcoming Big Game @rakuten commercial,” Siriano wrote on Instagram. “(My fav place to score cash back by the by.
- 2/6/2023
- by Samantha Bergeson
- Indiewire
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