Peacock Eliminates Free Tier for New Users

Hope you got to try free Peacock — while it lasted.
The NBCUniversal streaming series has dumped the option for newcomers to sign up for its free tier. As of Monday, Peacock instead will now only offer its 4.99/month “Premium” plan (with ads and without the ability to download select content) and its 9.99/month “Plus” tier, which comes commercial-free and also includes local the NBC channel.
Existing sign-ups at Freecock can carry on as-is, an NBCU spokesperson told IndieWire, and those paying subscribers who might otherwise churn out of the ecosystem will be given the option to stay via the free tier. There are currently no plans “as of right now” to completely delete the free option, the person said.
This decision is what our NBCUniversal spokesperson says is “part of Peacock’s growth strategy,” and that the paid offerings are “more reflective of the brand and the unique experience we can bring subscribers.
The NBCUniversal streaming series has dumped the option for newcomers to sign up for its free tier. As of Monday, Peacock instead will now only offer its 4.99/month “Premium” plan (with ads and without the ability to download select content) and its 9.99/month “Plus” tier, which comes commercial-free and also includes local the NBC channel.
Existing sign-ups at Freecock can carry on as-is, an NBCU spokesperson told IndieWire, and those paying subscribers who might otherwise churn out of the ecosystem will be given the option to stay via the free tier. There are currently no plans “as of right now” to completely delete the free option, the person said.
This decision is what our NBCUniversal spokesperson says is “part of Peacock’s growth strategy,” and that the paid offerings are “more reflective of the brand and the unique experience we can bring subscribers.
- 1/31/2023
- by Tony Maglio and Wilson Chapman
- Indiewire Television
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