Exclusive: Prolific character actor David Dastmalchian has today announced the launch of his genre-focused production company, Good Fiend Films, which will look to produce character-driven projects across horror, sci-fi and fantasy for film, television, audio and publishing.

Dastmalchian, who has recently been seen in such blockbusters as Dune and The Suicide Squad, envisions his shingle as a home for stories about complex characters from all walks of life. Good Fiend Films will aim to generate nostalgic, entertaining content that captivates audiences while reminding them they’re not alone in this scary world.

First up on the docket for the company is the horror Late Night with the Devil, starring Dastmalchian as the 1970s late-night talk show host Jack Delroy, on which both the actor and his company hold contributing production credits. The film from writer-directors Colin and Cameron Cairnes, Image Nation Abu Dhabi and Spooky Pictures will make its world premiere at SXSW in March.