Fuse Group, a visual effects firm that has acquired a number of smaller shops in recent years with private equity backing, has changed its name to Pitch Black as it looks to grow into a top post-production vendor for studios and streamers who need to produce content at high volume.

Pitch Black CEO Sébastien Bergeron said the new moniker is meant to invoke a broad range of possibilities presented by a dark screen. “It’s mysterious for us — it’s like a blank canvas of our own universe,” he told Variety.

Despite the rebranding for the parent company, Pitch Black’s banners will retain their own names and label identities in the marketplace. The business case behind the Pitch Black roll-up is to offer big studio and streamer clients a menu of vfx labels, each with different specialities, but in a one-stop shopping environment under one corporate umbrella with offices around the world.