Viacom18 bags broadcast rights of 2024 Paris Olympics across India and subcontinent
New Delhi, Dec 21 (Ians) The International Olympic Committee (Ioc) announced on Wednesday that Viacom18 (Viacom18 Media Private Limited) has secured the exclusive media rights to broadcast the 2024 Paris Olympic Games across India and the subcontinent.
“Fans across India and the Subcontinent will be able to witness the magic of the Olympic Games through this partnership with Viacom18. As a dynamic sports and media market, this is an important strategic region for Olympic broadcasting, and this new media rights agreement will help us inspire fans and young people across these countries to engage with Olympic sports and the Olympic values,” said Thomas Bach, Ioc President, in an official statement.
Apart from this, Viacom18 has also got non-exclusive rights to the Winter Youth Olympic Games Gangwon 2024, in Bangladesh, Bhutan, India, the Maldives, Nepal, Pakistan and Sri Lanka. Through the agreement, it will provide multi-platform coverage of the Games, and ensure free-to-air television coverage within the region.
“Fans across India and the Subcontinent will be able to witness the magic of the Olympic Games through this partnership with Viacom18. As a dynamic sports and media market, this is an important strategic region for Olympic broadcasting, and this new media rights agreement will help us inspire fans and young people across these countries to engage with Olympic sports and the Olympic values,” said Thomas Bach, Ioc President, in an official statement.
Apart from this, Viacom18 has also got non-exclusive rights to the Winter Youth Olympic Games Gangwon 2024, in Bangladesh, Bhutan, India, the Maldives, Nepal, Pakistan and Sri Lanka. Through the agreement, it will provide multi-platform coverage of the Games, and ensure free-to-air television coverage within the region.
- 12/21/2022
- by Glamsham Bureau
- GlamSham
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