ITV Grows Streams By More Than 130 With Launch of VOD Service Itvx
ITV’s new VOD offering Itvx has grown the broadcaster’s streams by more than 130 year on year.
Newly released figures from the “Love Island” broadcaster reveals that Itvx marked 66.5 million streams in the first week after its Dec. 6 launch (Dec. 8-14). This represents an increase of 138 compared to the same period in 2021 when ITV Hub — ITV’s former VOD imprint, which was more of a catch-up service — drew just 28 million streams.
The FIFA World Cup quarter- and semi-finals and premium dramas such as “A Spy Among Friends” performed well for the streamer, said ITV. The launch week also included...
Newly released figures from the “Love Island” broadcaster reveals that Itvx marked 66.5 million streams in the first week after its Dec. 6 launch (Dec. 8-14). This represents an increase of 138 compared to the same period in 2021 when ITV Hub — ITV’s former VOD imprint, which was more of a catch-up service — drew just 28 million streams.
The FIFA World Cup quarter- and semi-finals and premium dramas such as “A Spy Among Friends” performed well for the streamer, said ITV. The launch week also included...
- 21/12/2022
- di Manori Ravindran
- Variety - TV News
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