Digital creator and entrepreneur David Dobrik has named Natalie Mariduena as president of David Dobrik LLC.

Mariduena, who formerly served as the company’s chief of staff, will oversee all digital content strategy and new venture development, as well as maintain the longstanding success of all pre-existing ventures. Mariduena will also serve as talent manager for Dobrik to spearhead entertainment bookings, brand sponsorships, product collaborations, and guide overall content curation.

Dobrik reigned supreme as a YouTube sensation for almost a decade and has been solidified as a cultural icon through mainstream fan accolades as well as through major television appearances, film roles, and commercial deal. With Mariduena, the Slovakian Internet star will begin a new chapter as a leading entertainer and entrepreneur.

“I’ve always believed in David and admired his determination to bring the most unique and creative ideas to life,...