Amid College Sports Cash Grab, Big 12 Hires WME Sports and Img to Lead Media Strategy
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The Big 12 college athletics conference is aiming to carve out a larger piece of the increasingly lucrative market for collegiate sports.
With the Big Ten just signing an 8 billion deal with NBC, CBS, and Fox, and the SEC inking a 3 billion deal with Disney in 2020, the Big 12 is hoping to make a splash of its own.
And so on Thursday the conference said that it has hired WME Sports and Img Media to lead its content and media strategy, including negotiations with potential TV partners, sales analytics and valuation, and conference composition.
WME Sports and Img Media just so happen to be the same advisors that led the Big Ten to its record-shattering deal. The Big Ten struck its new deal after adding UCLA and USC, which left the Pac 12 conference. The Big 12, meanwhile, lost two of its powerhouses, Texas and Oklahoma, to the SEC,...
The Big 12 college athletics conference is aiming to carve out a larger piece of the increasingly lucrative market for collegiate sports.
With the Big Ten just signing an 8 billion deal with NBC, CBS, and Fox, and the SEC inking a 3 billion deal with Disney in 2020, the Big 12 is hoping to make a splash of its own.
And so on Thursday the conference said that it has hired WME Sports and Img Media to lead its content and media strategy, including negotiations with potential TV partners, sales analytics and valuation, and conference composition.
WME Sports and Img Media just so happen to be the same advisors that led the Big Ten to its record-shattering deal. The Big Ten struck its new deal after adding UCLA and USC, which left the Pac 12 conference. The Big 12, meanwhile, lost two of its powerhouses, Texas and Oklahoma, to the SEC,...
- 9/29/2022
- by Alex Weprin
- The Hollywood Reporter - Movie News
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