Ekta Kapoor on Five Years of Indian Streamer ALTBalaji: ‘Understanding Mass India’s Mindset’ (Exclusive)
ALTBalaji, the streaming service started by Ektaa R. Kapoor, the undisputed queen of Indian television, turned five a few days ago. The streamer is part of Balaji Telefilms, which was started by her and her parents Jeetendra Kapoor and Shobha Kapoor in 1994 and is the single largest television content producer in South Asia.
Recently, the hitherto SVOD-only ALTBalaji added an AVOD offering, which caters to 10 million monthly active users. Overall, the platform has 35 million subscribers with 2.9 subscriptions sold in the first quarter of 2022 alone. From launch, the streamer’s goal was to tap into the smaller towns and cities, beyond the metropolitan urban agglomerations. It has been so successful that its larger rivals are emulating it.
There are 91 originals streaming, with several more in the pipeline. The SVOD plans are eminently affordable, costing $4 for 12 months, $2.60 for six months or $1.30 for two months.
Ektaa R. Kapoor reflects on ALTBalaji’s five-year...
Recently, the hitherto SVOD-only ALTBalaji added an AVOD offering, which caters to 10 million monthly active users. Overall, the platform has 35 million subscribers with 2.9 subscriptions sold in the first quarter of 2022 alone. From launch, the streamer’s goal was to tap into the smaller towns and cities, beyond the metropolitan urban agglomerations. It has been so successful that its larger rivals are emulating it.
There are 91 originals streaming, with several more in the pipeline. The SVOD plans are eminently affordable, costing $4 for 12 months, $2.60 for six months or $1.30 for two months.
Ektaa R. Kapoor reflects on ALTBalaji’s five-year...
- 07/05/2022
- par Naman Ramachandran
- Variety Film + TV
Nouveautés similaires
Ekta Kapoor & Lawyers Planning To File 100 Crore Civil Suit Against Individuals Defaming Her Over 2020 Case? Here’s What We Know
- 17/02/2025
- par Piyush Yadav
- KoiMoi
Vvan: Sidharth Malhotra To Entice Fans In A Unique Avatar As The ‘Force Of The Forest’ In This Mythological Folk Thriller!
- 08/11/2024
- par Shreshtha Chaudhury
- KoiMoi
Makers of ‘The Buckingham Murders’ Release recreation of Kareena Kapoor Khan’s iconic Song ‘Yaad Reh Jaati Hai’
- 20/09/2024
- par Editorial Desk
- GlamSham
Kull Ott Release Update: When & Where To Watch Nimrat Kaur’s Royal Thriller Online?
- 19/04/2025
- par Rohan Verma
- KoiMoi
When Jeetendra & Hema Malini’s Wedding ‘Under Family Pressure’ Was Ruined By Dharmendra & Ekta Kapoor’s Mom – The Weird Love Square Story!
- 07/04/2025
- par Trisha Gaur
- KoiMoi
11 Weeks and Counting: Power of Paanch Continues Its Winning Streak
- 28/03/2025
- par Prashant Golecha
- Bollywood Ki Baten
Ektaa Kapoor Reveals Slate for Financially Responsible Balaji Telefilms: ‘People Expect Me to Cater to the Massier Audiences’ (Exclusive)
- 07/07/2023
- par Naman Ramachandran
- Variety Film + TV
Sherlyn Chopra has a blend of seduction, strength, regality in her new look for 'Paurashpur 2'
- 01/07/2023
- par Agency News Desk
- GlamSham
'Gandii Baat' poster triggers row for allegedly mocking Goddess Lakshmi
- 13/06/2023
- par Agency News Desk
- GlamSham
IMDb.com, Inc. n'assume aucune responsabilité quant au contenu ou à l'exactitude des articles de presse, des Tweets ou des articles de blog ci-dessus. Ce contenu est publié uniquement pour le divertissement de nos utilisateurs. Les articles de presse, les Tweets et les articles de blog ne représentent pas les opinions d'IMDb et nous ne pouvons pas garantir que les informations qu'ils contiennent sont totalement factuelles. Consultez la source responsable du contenu en question pour signaler tout problème que vous pourriez avoir concernant le contenu ou son exactitude.