Alex Hofmann is back with a new app.

The tech entrepreneur, who was previously the President of TikTok precursor Musical.ly, has launched his first new venture since exiting that position. It's called Spark, and it's a personality-driven dating app that does away with Tinder's familiar "swiping" model.

Spark is being rolled out by 9count, a tech company led by Hofmann and Joe Viola. Rather than pairing people who choose to swipe right on each other, the app makes connections between lovebirds who have shared interests. To enable those matches, users fill out their rankings in common categories (e.g. "top three favorite drinks") while also answering pointed questions about their personality traits.

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