Rebranding IMDb TV: Amazon Freevee Is a Terrible Name That’s Also a Pretty Good One
Wednesday morning’s announcement that IMDb TV will be rebranded as Amazon Freevee went to my Spam folder. That might speak volumes.
Streamer names are easy fodder for derision; Peacock also received brickbats and eyerolls, especially from those who didn’t think it would take flight. Amazon Freevee is a bad name, with a phonetic spelling that’s cutesy and cloying — but it’s also one that makes literal sense in a way that its competitors Tubi and Fubo do not. As a streamer dedicated to free TV, Freevee is free TV.
In some ways, Amazon Freevee is a free alternative to Amazon Prime Video, in much the same way that Paramount-owned Pluto TV serves is a free alternative to Paramount+. (Peacock Free is the free tier for its own SVOD offering.) For those who want Amazon’s top-tier content and free two-day shipping on cat food, pony up for Prime.
Streamer names are easy fodder for derision; Peacock also received brickbats and eyerolls, especially from those who didn’t think it would take flight. Amazon Freevee is a bad name, with a phonetic spelling that’s cutesy and cloying — but it’s also one that makes literal sense in a way that its competitors Tubi and Fubo do not. As a streamer dedicated to free TV, Freevee is free TV.
In some ways, Amazon Freevee is a free alternative to Amazon Prime Video, in much the same way that Paramount-owned Pluto TV serves is a free alternative to Paramount+. (Peacock Free is the free tier for its own SVOD offering.) For those who want Amazon’s top-tier content and free two-day shipping on cat food, pony up for Prime.
- 13/04/2022
- di Tony Maglio
- Indiewire Television
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