Grammys Viewership Edges Out Last Year’s Record Low With Minor Gain
Sunday’s in-person Grammy Awards on CBS saw just a 1.4 increase in audience size from last year’s partly virtual ceremony, which was a record-low for music’s biggest night.
Hosted by Trevor Noah from the MGM Grand Garden Arena in Las Vegas, the two-month-delayed 64th Annual Grammy Awards drew 8.93 million total viewers across multiple platforms, according to time-zone adjusted fast national data from Nielsen. The in-person show, which kicked off with Noah making a reference to Will Smith’s infamous slap of Chris Rock at last weekend’s Oscars, aired live coast to coast on CBS from 8-11:30 p.m. Et, and it streamed on Paramount Plus.
Last year’s Grammy Awards, which were mostly virtual due to the pandemic, managed a record low 8.8 million viewers in the comparable preliminary time-zone adjusted data, airing Sunday, March 14. While that total adjusted up to 9.4 million viewers in Nielsen’s Live + Same Day,...
Hosted by Trevor Noah from the MGM Grand Garden Arena in Las Vegas, the two-month-delayed 64th Annual Grammy Awards drew 8.93 million total viewers across multiple platforms, according to time-zone adjusted fast national data from Nielsen. The in-person show, which kicked off with Noah making a reference to Will Smith’s infamous slap of Chris Rock at last weekend’s Oscars, aired live coast to coast on CBS from 8-11:30 p.m. Et, and it streamed on Paramount Plus.
Last year’s Grammy Awards, which were mostly virtual due to the pandemic, managed a record low 8.8 million viewers in the comparable preliminary time-zone adjusted data, airing Sunday, March 14. While that total adjusted up to 9.4 million viewers in Nielsen’s Live + Same Day,...
- 4/4/2022
- by Jennifer Maas
- Variety Film + TV
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