Disney and Starz Reach Settlement Over Star Plus Brand Name Use in Latin America
Starz has dropped its injunction against Disney in Brazil, which blocked Disney from using the Star Plus brand name for its upcoming streaming service in Latin America, and a settlement has been reached between the companies.
The Brazil settlement paves the way for Star Plus to stick to its original end of August launch date in the region. Both Disney and Lionsgate declined to comment on the settlement details.
Disney confirmed to Variety that “a resolution was reached between us [Disney and Lionsgate] and we’re able to use the Star+ name for our general entertainment streaming service across Latin America when it launches on Aug. 31.”
Disney also confirmed its Star Plus pricing structure in the region, with monthly prices ranging from $6.30 in Brazil to $10 in Mexico.
Separately, a Lionsgate spokesperson told Variety, “The dispute was resolved with the parties entering into an agreement with significant benefits for both companies.”
The Mouse House...
The Brazil settlement paves the way for Star Plus to stick to its original end of August launch date in the region. Both Disney and Lionsgate declined to comment on the settlement details.
Disney confirmed to Variety that “a resolution was reached between us [Disney and Lionsgate] and we’re able to use the Star+ name for our general entertainment streaming service across Latin America when it launches on Aug. 31.”
Disney also confirmed its Star Plus pricing structure in the region, with monthly prices ranging from $6.30 in Brazil to $10 in Mexico.
Separately, a Lionsgate spokesperson told Variety, “The dispute was resolved with the parties entering into an agreement with significant benefits for both companies.”
The Mouse House...
- 8/19/2021
- by Anna Marie de la Fuente
- Variety Film + TV
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