Prior to the pandemic, assessing the financial success or failure of a film was relatively simple and finite.
For a big-budgeted movie, the volume of ticket sales collected in its first three days in movie theaters gave a good indication of whether or not it would be profitable. There were exceptions, of course, but for the majority of studio movies, all it took to read the box office tea leaves was a quick look at opening weekend revenues.
Covid-19 has scrambled that calculus. The movie theater business is still struggling to recover from the public heath crisis, reshaping the criteria for success and making it exceedingly difficult to separate the hits from the misses.
Take last weekend’s new release, Disney’s “Jungle Cruise.” The family friendly tentpole, starring Dwayne Johnson and Emily Blunt, debuted atop North American box office charts with $34 million. It generated $27.6 million internationally and $30 million on Disney Plus,...
For a big-budgeted movie, the volume of ticket sales collected in its first three days in movie theaters gave a good indication of whether or not it would be profitable. There were exceptions, of course, but for the majority of studio movies, all it took to read the box office tea leaves was a quick look at opening weekend revenues.
Covid-19 has scrambled that calculus. The movie theater business is still struggling to recover from the public heath crisis, reshaping the criteria for success and making it exceedingly difficult to separate the hits from the misses.
Take last weekend’s new release, Disney’s “Jungle Cruise.” The family friendly tentpole, starring Dwayne Johnson and Emily Blunt, debuted atop North American box office charts with $34 million. It generated $27.6 million internationally and $30 million on Disney Plus,...
- 8/2/2021
- by Rebecca Rubin
- Variety - Film News
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