DraftKings Acquires Rights to Dan Le Batard’s Podcasts in Reported $50M Deal
DraftKings is making another big media play: The sports-wagering site announced a multiyear content distribution, monetization and sponsorship agreement with Meadowlark Media, the digital media company formed by ex-ESPN boss John Skipper and ex-espn host Dan Le Batard.
As part of the deal, DraftKings secured rights to sports and pop-culture podcasts “The Dan Le Batard Show with Stugotz” and the “Le Batard & Friends Network.” The companies said they will distribute the shows across a wide range of audio, TV, digital and social channels.
Under the deal, DraftKings will pay Meadowlark at least $50 million over three years, the Wall Street Journal reported.
According to DraftKings, the shows from Meadowlark will “prominently feature DraftKings’ odds, betting trends and general sportsbook and daily fantasy information.” In a statement, Le Batard addressed the new ownership situation: “To our fans, know that DraftKings is the reason you aren’t behind a paywall, and I...
As part of the deal, DraftKings secured rights to sports and pop-culture podcasts “The Dan Le Batard Show with Stugotz” and the “Le Batard & Friends Network.” The companies said they will distribute the shows across a wide range of audio, TV, digital and social channels.
Under the deal, DraftKings will pay Meadowlark at least $50 million over three years, the Wall Street Journal reported.
According to DraftKings, the shows from Meadowlark will “prominently feature DraftKings’ odds, betting trends and general sportsbook and daily fantasy information.” In a statement, Le Batard addressed the new ownership situation: “To our fans, know that DraftKings is the reason you aren’t behind a paywall, and I...
- 4/27/2021
- by Todd Spangler
- Variety Film + TV
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