Michael Green, Reza Izad, and Dan Weinstein have reunited to form Underscore Talent, a management company helping creators leverage today’s “attention economy.” Joining them are Austin Mayster of UTA, Linnea Toney of Toney Media and Megan Brown of APA Named Partners.

Underscore Talent launches with a roster of artists, creators and entrepreneurs, including The Labrant Family, The Royalty Family (YouTube’s top 10 channels in 2020), Alex Wassabi, Alex Costa, Jon Cozart, Kayla Nicole, The Onyx family, De’arra and Ken, John Kanell of Preppy Kitchen, and Joy Wilson.

In the last couple of months, the initial group has executed millions of dollars worth of brand deals with companies ranging from Clinique to Verizon.

Underscore Talent is the first company established by Green, Izad, Weinstein since pioneering the digital creator management space through Studio71, formerly The Collective. Together Green, Izad, and Weinstein bring decades of experience representing and working alongside such names as Rhett and Link,...