‘Raya and the Last Dragon’ to Debut as Premium Disney+ Release in March on Same Day as Theaters
Disney’s upcoming animated film “Raya and the Last Dragon” will open as a premium video-on-demand release on Disney+ at the same time as its theatrical release on March 5, the company announced on Thursday.
The film was initially set for release in November 2020 but was moved to March in response to the Covid-19 pandemic. The film now becomes the latest Disney release to jump from theaters to streaming, and follows the model in which the studio released its live-action remake “Mulan” last August: requiring consumers to pay a premium for access to the film on top of the basic monthly Disney+ subscription fee.
It is not immediately clear whether the film will be released at the $29.99 PVOD price point that “Mulan” was released on this past August.
But the company has not charged an additional fee on other films that it debuted on streaming after initially planning a theatrical release...
The film was initially set for release in November 2020 but was moved to March in response to the Covid-19 pandemic. The film now becomes the latest Disney release to jump from theaters to streaming, and follows the model in which the studio released its live-action remake “Mulan” last August: requiring consumers to pay a premium for access to the film on top of the basic monthly Disney+ subscription fee.
It is not immediately clear whether the film will be released at the $29.99 PVOD price point that “Mulan” was released on this past August.
But the company has not charged an additional fee on other films that it debuted on streaming after initially planning a theatrical release...
- 12/10/2020
- by Jeremy Fuster
- The Wrap
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