Talent and literary hub Abrams Artists Agency has officially rebranded as A3 Artists Agency.

The announcement was made over the weekend at the company’s annual retreat. The name change comes 18 months after Robert Attermann, Brian Cho and Adam Bold acquired the agency, and reflects a new identity that transformed the over 40-year-old traditional talent agency into a specialty artists agency.

“When we purchased the agency in 2018, we set out to be the premium brand we now are,” said A3 Artists Agency chairman Bold. “We said we’d have diversity, and we do. We’re not only promising to be something different; we are something different. We’ve hired top-tier agents from diverse backgrounds, we were the first agency to launch a digital studio, and we recently expanded internationally with an office in the UK. We’ve established ourselves as leaders in the digital and influencer space, e-sports, and podcasting,...