Exclusive: CBS Digital, a division whose effects work has appeared in shows ranging from Netflix’s G.L.O.W. and Orange in the New Black to NBC’s This is Us and CBS’ Hawaii 5-0 and All Rise, has rebranded as CBS VFX.

Along with the new name and logo, the unit is also unveiling new capabilities and plans to move from CBS Television Center at the corner of Fairfax and Beverly in La to the CBS Studios facility in Studio City. The move, scheduled for November, will help CBS VFX meet rising demand for its production technology tools amid an overall surge in series production spurred by the streaming boom, the company said.

Executive Creative Director Craig Weiss and Executive Producer George Bloom will continue to steer the operation.

One key offering by CBS VFX is a proprietary virtual production system called Parallax. It gives three-dimensional virtual locations...