UTA-backed indie production group Industrial Media has hired veteran TV executive and four-time Emmy-nominee Devon Hammonds as its Senior Vice President, Development & Current Programming – East Coast to lead the company’s New York and Atlanta production hubs.

In her new role, Hammonds will provide day-to-day support for all production companies based at Industrial Media’s New York and Atlanta production hubs, including Matthew Galkin’s Fairhaven Films and Christina Douglas’ Momentum Content. Hammonds will report to Eli Holzman, Industrial Media’s CEO, and Aaron Saidman, the company’s president, who made the announcement Thursday.

“Devon has been our trusted colleague in this industry for years and we are thrilled that she will be joining the team leading our East Coast outposts,” said Holzman and Saidman in a joint statement. “She is an incredibly talented executive and leader with invaluable creative instincts. We are excited to continue our partnership with her in this new capacity.