Influencer Jay Alvarrez, an extreme sports enthusiast who is best known for his travel-themed (and thirst-trapping) content on both Instagram (6.4 million followers) and YouTube (1.3 million subscribers), has launched a new series alongside fellow creator Lucas Asher in honor of World Reef Awareness Day, an inaugural unofficial holiday that took place on June 1.

The multi-part series, titled Omerta Cortex, dropped last week on Alvarrez's channel. In episode one, Alvarrez, Asher, and The Real Tarzann -- an animal and wildlife creator whose real name is Mike Holston -- ventured to Bora Bora to adopt a coral reef and ride giant squids. They are also partnering with coral gardeners to personally fund conservation programs. Following the reef preservation episode, Omerta Cortex will follow more adventures as the guys travel across the globe to raise awareness for other causes.

Both Alvarrez and Asher hail from Hawaii, and Omerta Cortex refers to the name of their self-styled creator collective.