Cheerleading is a sport that commands attention. It whips the crowd into a controlled fervor, getting people off their feet and cheering with excitement. Unfortunately, director Zara Hayes’ “Poms” barely manages to do the same with its story about a group of retired women who reclaim their vitality and challenge societal norms by forming a cheerleading squad. Though it aims to be more than just a mashup of “Bring It On” and “Book Club,” the inherently uplifting and endearing facets of its heartfelt sentiments are overtaken by artificial packaging and stale execution.

As a pessimistic New York City transplant, Martha (Diane Keaton) faces her greatest challenge yet: living in the impossibly peppy retirement community of Sun Springs, Ga. The lavish, well-maintained property fosters cheery dispositions and relaxed lifestyles — things a cynical curmudgeon like Martha despises. But her former life in the city was unbearably lonely, so she seeks a drastically different atmosphere.