Stylist to the stars turned YouTuber Brad Mondo has launched his own haircare line, Xmondo.

Mondo, who’s styled celebrities like Vanessa Hudgens, Heather Marks, and Shay Mitchell, spent the past year developing his brand and working with a local New York City lab to formulate vegan and cruelty-free products.

Xmondo’s launch product is an apply-when-wet solution called Glitterati that retails for $29 and is designed to moisturize hair, minimize frizz, and hold hairstyles in place. The product also reflect's Mondo’s personal tastes, as it's pink -- only in the container, not on hair -- and filled with a very fine glitter.

“I’ve worked countless hours and have had many sleepless nights leading up to Xmondo’s launch day,” Mondo said in a statement. “This has been a dream of mine for many years and I want to thank all my fans for making this possible in the first place.