Justin Lin and Joe and Anthony Russo have teamed up, along with Todd Makurath and Luke Ricci, to launch Superconductor, which they describe as “a new creative services agency for the new marketing world.”

With billions in box office under their collective belts from the Fast & Furious and Avengers franchises, Lin and the Russos want to bridge the worlds of Hollywood and brand marketing. Superconductor will complement the Russos’ film and TV boutique, Agbo Studios, leveraging the founders’ entertainment pedigrees to help consumer brands offer content that is on par with elite-level Hollywood work.

“The world has changed. There is more to watch, less time to watch it and tons of pressure for brands to break through,” Joe Russo said in a press release announcing the agency. “We talked to CEOs and CMOs and they were all telling us the same thing,” Russo said. “They needed a new kind...