UTA Acquires Digital Brand Architects And Its Roster Of Beauty, Fashion, Lifestyle Talent
United Talent Agency (UTA) has acquired influencer firm Digital Brand Architects (Dba), bringing Dba's roster of fashion, beauty, and lifestyle clients into its fold.
As part of the deal, UTA also gets Dba’s subsidiary Digital Brand Products, which makes and markets licensed products for Dba’s clients, and Dear Media, Dba’s female-forward podcast studio. Financial details of the acquisition have not been made public.
Dba, which was founded in 2010, currently represents more than 140 influencers across interest areas, including beauty YouTubers Manny Mua (4.9 million subscribers), Laura Lee (4.4 million), and Patrick Starrr (4.3 million), fashion designers Gabi Gregg and Aimee Song, actress and lifestyler Genevieve Padalecki, and Cupcakes and Cashmere founder Emily Schuman.
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As part of the deal, UTA also gets Dba’s subsidiary Digital Brand Products, which makes and markets licensed products for Dba’s clients, and Dear Media, Dba’s female-forward podcast studio. Financial details of the acquisition have not been made public.
Dba, which was founded in 2010, currently represents more than 140 influencers across interest areas, including beauty YouTubers Manny Mua (4.9 million subscribers), Laura Lee (4.4 million), and Patrick Starrr (4.3 million), fashion designers Gabi Gregg and Aimee Song, actress and lifestyler Genevieve Padalecki, and Cupcakes and Cashmere founder Emily Schuman.
Visit Tubefilter for more great stories.
- 2/5/2019
- by James Loke Hale
- Tubefilter.com
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