Finland’s Kalle Kujala, backed by Family Vijakainen Holding & Investment, has established a new production company called Walking Walnut, which will focus on transmedia original animated content for kids. Brazil’s Spirit Animation Studios are co-producing and animating while the Finnish government is backing the accompanying educational content.

The company, its first series and the show’s protagonist all share the same name, thought up by Kujala while trying to invent a story to tell his young daughter Amanda before bed.

“I read bedtime stories to her but after a few weeks I got bored reading the same books and stories evening after evening,” Kujala told Variety. “So, I started to tell entirely improvised stories to her… and in those moments Walking Walnut was born.”

He says that since the tradition began years ago, he has come up with hundreds of narratives which might make their way into the animated world of Walking Walnut.