The second song, Yaadon Ki Almari, from the most anticipated film of the year ‘Helicopter Eela’ was launched by Kajol and Riddhi Sen at a local college festival amongst hundreds of fans. She visited the college campus after a long time and was overly excited to be amongst the crowd.

Since the movie is based on the premise of a mother following her son and getting admission in his college, the makers decided it was best to launch this track on a campus along with students. Director Pradeep Sarkar says, “I always conceptualise songs to take the story and situations in a film forward. Yaadon Ki Almari is about the aspirations of Kajol’s character, Eela; it’s about her wanting to write and compose music. In fact, in the film, she goes on to make a small music video after this song. The track conveys thoughts and ideas about...