Former 42West publicists Amanda Silverman, Meredith O’Sullivan Wasson and Sarah Levinson Rothman, who left their previous roles last week, have formed their own firm: The Lede Company, focusing on strategic communications and brand and reputation management.

The three women, all former managing directors at 42West, will serve as co-CEOs for the new company, with O’Sullivan Wasson based in Los Angeles and Silverman and Rothman based in New York.

Among the A-list clients they’ll be bringing along with them are Rihanna, Will Smith, Reese Witherspoon, Queen Latifah, Charlize Theron, Lady Gaga, Emma Stone, Illumination, Anonymous Content, Pharrell, Amy Schumer, Penelope Cruz, PepsiCo, Jennifer Garner, Jessica Biel, Mary J Blige, and Halle Berry.

“The three of us have been privileged to work closely together for the last decade, and during that time, we have found that each of our individual styles and specialties in the talent and corporate worlds complement each other,...