Jessica Biel and Michelle Purple’s Iron Ocean Productions is partnering with 44 Blue Productions on an animated series, Variety has learned exclusively.

Currently titled “Going Doll,” the series follows a cast of fame-fueled, self-absorbed caricatures of today’s “housewife culture” as they take over Los Angeles and espouse their beliefs on getting ahead, based on their fictional self-help book “Dollface: A Modern Woman’s Guide to Etiquette, Social Climbing, Celebrity and Monetizing the Marriage.”

The project is inspired by “Angie Dolls,” a series of sketches and felt dolls satirizing the bourgeois lifestyle of Australia’s suburban upper class. They were created by Australian-based former fashion model and novelist Miranda Darling and UK-based fashion photographer Sophie Edelstein.

“We are beyond excited to be partnering with 44 Blue Productions to create ‘Going Doll,’ and to share Miranda Darling and Sophie Edelstein’s brilliant and humorous creative minds with

audiences,” Biel said. “This...