If you're single, out of gift ideas, or just plain hungry this Valentine's Day, you don't need roses -- you need lemon pepper. That's the philosophy espoused by Wingstop, which turned to a trio of social media influences in order to promote the toll-free hotline it established this February 14th.

By calling into Wingstop's hotline at 1-844-wing-luv, both lovestruck and lonely individuals can glean chicken-fried wisdom from one of America's top wing chains. One big piece of advice is as follows: Buy a lot of wings. To show the romantic potential of its cuisine, Wingstop teamed up with ad agency Barkley, which employs online video notable Austin Null as its director of influencers and partnerships, for a social media-based campaign.

The partnership resulted in three Instagram videos, one each from Timothy DeLaGhetto, Spice Adams, and Sasha Merci. The clips share a general theme: Order wings for your loved one,...