Pocket.watch, a media company looking to serve as both a studio for all-ages content and network of accomplished producers of children’s videos, has a $6 million Series A funding round to work with and a team of capable executives among its team of so-called “builders.” Now, the startup has to find ways to leverage those assets to create a competitive product aimed at young viewers.

Now, Pocket.watch has taken a big step forward. It has announced Skoogle, a sketch comedy series that created by Saturday Night Live’s Kenan Thompson, who will also lend his voice to the titular character.

In Skoogle, Thompson will voice an animated robot who Pocket.watch Chief Content Officer Albie Hecht describes as a “mischievous AI.” The show’s human stars, who will be younger performers, will connect to Skoogle and will enlist him to help solve their problem. As Hecht puts it,...