The Super Bowl is this Sunday, and a number of companies are releasing their high-profile ads early. Among them is Kia, whose minute-long spot features Melissa McCarthy and takes an environmentalist approach to the noble goal of selling cars. Watch below.

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It begins with our intrepid heroine receiving a call to action: “Melissa, the whales need your help.” McCarthy responds at once with both sympathy and urgency in her voice: “I love whales!” She gets to work immediately, obviously with comic results, before being informed that our ocean-dwelling friends aren’t the only ones in need of assistance. Trees, polar ice caps and even rhinos all face existential threats, and the only person who can save them is the star of “Tammy.”

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