‘xXx: Return of Xander Cage’ Tops Studios’ TV Ad Spending
In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv, Paramount Pictures claims the top spot in spending with “xXx: Return of Xander Cage.”
Ads placed for the thriller, the third in the “xXx” franchise, had an estimated media value of $6.87 million through Sunday for 1,089 national ad airings across 32 networks. (Spend figures are based on estimates generated from Jan. 9-15. Estimates may be updated after the chart is posted as new information becomes available.) Paramount Pictures prioritized its TV ad budget toward sports, spending heavily on airings during NFL Football and the College Football Playoff National Championship.
Just behind “xXx: Return of Xander Cage” in second place: Paramount’s “Monster Trucks,” which saw 1,689 national ad airings across 33 networks, with an estimated media value of $6.33 million.
TV ad placements for Universal Pictures’ “Split” (Emv: $5.72 million), Warner Bros.’ “Live by Night...
Ads placed for the thriller, the third in the “xXx” franchise, had an estimated media value of $6.87 million through Sunday for 1,089 national ad airings across 32 networks. (Spend figures are based on estimates generated from Jan. 9-15. Estimates may be updated after the chart is posted as new information becomes available.) Paramount Pictures prioritized its TV ad budget toward sports, spending heavily on airings during NFL Football and the College Football Playoff National Championship.
Just behind “xXx: Return of Xander Cage” in second place: Paramount’s “Monster Trucks,” which saw 1,689 national ad airings across 33 networks, with an estimated media value of $6.33 million.
TV ad placements for Universal Pictures’ “Split” (Emv: $5.72 million), Warner Bros.’ “Live by Night...
- 1/17/2017
- by iSpot.tv
- Variety - Film News
Similar News
Robert Downey Jr., Keanu Reeves and Brad Pitt, All Lost to 1 Actor in the Race for a $152 Million Action Movie
- 4/24/2025
- by Siddhika Prajapati
- FandomWire
Universal Lands Hot Nathaniel Halpern Spec ‘Fight’ From 87North With David Leitch Directing
- 4/23/2025
- by Justin Kroll
- Deadline Film + TV
Universal Sets Spring 2026 Destination For Halle Bailey & Regé-Jean Page Movie ‘Italianna’
- 4/23/2025
- by Anthony D'Alessandro
- Deadline Film + TV
“You are a vampire now”: Robin Williams’ Kind Words for Tom Cruise Are Just Wholesome to Watch
- 4/24/2025
- by Mishkaat Khan
- FandomWire
“I didn’t die”: It’s been 2 Years and Jeremy Renner Is Still Dealing With Trauma as the Snowcat Incident Haunts Him
- 4/24/2025
- by Sonika Kamble
- FandomWire
5 New Movies on Netflix in May 2025
- 4/23/2025
- by Kulwant Singh
- Cinema Blind
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.