Screen Engine Buys TV Program Researcher Asi Entertainment
Four-year-old movie researcher Screen Engine is expanding into TV research by acquiring Asi Entertainment for an undisclosed price.
Screen Engine will continue to focus primarily on film-related research and Screen Engine/Asi will service the TV and advertising industries. Asi principals Beverly Bolotin and Elliot Rosenberg will remain with the company.
The combined entity will have about 50 full-time employees and 150 part-time employees and will continue to be headquartered at Los Angeles-based Screen Engine, which has about 75% of the employees. The new company will also keep operating at Asi’s North Hollywood offices.
As a result, Screen Engine clients will have access to Asi’s focus group facilities and high definition screening rooms equipped with dials.
Screen Engine Founder and CEO Kevin Goetz said, “Asi wrote the playbook on television program testing. It is a great honor to be entrusted to uphold the brand legacy of a company I’ve so long admired.
Screen Engine will continue to focus primarily on film-related research and Screen Engine/Asi will service the TV and advertising industries. Asi principals Beverly Bolotin and Elliot Rosenberg will remain with the company.
The combined entity will have about 50 full-time employees and 150 part-time employees and will continue to be headquartered at Los Angeles-based Screen Engine, which has about 75% of the employees. The new company will also keep operating at Asi’s North Hollywood offices.
As a result, Screen Engine clients will have access to Asi’s focus group facilities and high definition screening rooms equipped with dials.
Screen Engine Founder and CEO Kevin Goetz said, “Asi wrote the playbook on television program testing. It is a great honor to be entrusted to uphold the brand legacy of a company I’ve so long admired.
- 20.8.2014
- von Dave McNary
- Variety - TV News
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